The RaDD/IQHQ Project: Transforming San Diego’s Waterfront with ARC/Riot

The Research and Development District, better known as RaDD, is reshaping San Diego’s urban landscape with a breathtaking development on the city’s waterfront. This monumental $2 billion project represents not only the largest urban commercial waterfront site along California’s coast but also sets a new standard for mixed-use developments. Spanning over ten acres and occupying six city blocks, RaDD is a visionary enterprise brought to life by IQHQ, a leading real estate developer specializing in life sciences.

Project Overview
RaDD is a dynamic blend of professional development in life sciences, extensive green spaces, retail excellence, outdoor dining, public art, and premium event spaces—all set against the stunning backdrop of San Diego Bay. This transformative project is strategically located to offer seamless connectivity, with easy access to major transportation hubs including the Trolley, Amtrak, San Diego International Airport, and the Coronado Ferry.

ARC/Riot’s Role in RaDD
ARC’s partnership with IQHQ initially began through collaborations on several development projects in Northern California, where ARC’s extensive support played a crucial role. By consistently delivering exceptional results and demonstrating reliability, ARC earned the trust of IQHQ. This foundation of trust led to ARC being entrusted with the significant responsibility of creating impactful leasing graphics to effectively promote the expansive RaDD development.

The Scope and Execution
ARC was responsible for fabricating leasing graphics for RaDD. The project scope included:

• Production: Utilizing Riot’s Costa Mesa Vutek printer, a state-of-the-art piece of equipment ideal for large-format graphics.
• Graphics: Creation of 1,600 square feet of Briteline 80/20 window perf, which allows for one-way visibility, ensuring natural light within the building while advertising to those outside.
• Installation: This included crane operations and meticulous installation to ensure perfect placement and visibility.

Project Challenges
The RaDD project was not without its challenges, which included:

• Site Survey and Installation: Meticulous planning and site survey were key, given the complexity and scale of the graphics involved. The process required a team that could handle the logistical and technical challenges efficiently.
• Material Specifications: The client required materials that provided visual appeal and durability and were also easy to remove without leaving residue, thus maintaining the integrity of the glass surfaces used for the window perf.

Turnaround and Client Interaction
The client provided a generous timeframe, which allowed ARC to plan and execute with precision. The extended schedule facilitated thorough site surveys, careful material selection, and coordination with installation teams to ensure every aspect of the project was handled flawlessly.

Results and Impact
The RaDD project by IQHQ, with its innovative approach to urban space development, is a beacon of modernity and sustainability. ARC/Riot’s involvement in the project underscores their ability to handle large-scale and high-stakes projects with professionalism and expertise. From the meticulous planning stages through to the execution and final touches, every step was a demonstration of why ARC is a leader in document solutions and graphic installations. As RaDD continues to evolve, the partnership between ARC/Riot and IQHQ is set to bring more groundbreaking results, contributing to the vibrant future of San Diego’s waterfront district.

Choose ARC/Riot as Your Trusted Partner in Large Format Graphics

As your projects grow in scope and ambition, choosing the right partner for large format graphics becomes crucial. ARC/Riot has consistently demonstrated not just the capability but the creativity and commitment required to bring large-scale visions to life. With our proven track record at the RaDD project and numerous other high-profile developments, we are ideally positioned to support your needs with precision and expertise. Whether it’s transforming urban landscapes or enhancing brand visibility, let ARC/Riot be your partner in creating impactful and inspiring environments. Partner with us and experience the reliability and innovative solutions that make us leaders in the industry.

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