Privacy Policy

The Information We Collect

This section discusses the types of information we collect from and about you as you use the Services.

Information You Provide to Us

When you use our Services, you may provide certain information directly to us. For example, we collect information directly from you when you register to create an account on the Services, interact with us through online forms or customer service, make a purchase, participate in a sales call or demo, engage with us at a conference or event, participate in surveys or research, or otherwise interact with us through the Services. This information includes:

• First and last name
• Contact information, including email, phone number, and postal address
• Company name, industry, and job title
• Photos, video, and audio (from recorded sales/customer service calls, if applicable)
• Account username and password, if you create an account on our Services
• Payment information (collected by our third-party payment processor) and related transaction information (including information about products and services purchased)
• Precise GPS location information, if you choose to turn on portions of our Services that allow for this collection and have enabled such collection through your browser and/or mobile app settings.
• Demographic information such as your interests, gender, and preferences
• Any feedback or other information provided to us

Information we Automatically Collect as you Use the Services

There is certain information that we collect automatically from your use of the Services and from your device(s) used to access the Services. This information includes your IP address, device identifiers, page view statistics, browsing history, usage data, general geolocation information (derived from your IP address), session duration, diagnostic data, and information about your device (e.g., operating system and browser type/version). We may collect this information using the types of technologies discussed in the “Online Analytics and Advertising” section below.

Information obtained from other sources

We (or third parties acting on our behalf) may collect additional information about you from public databases, business partners, social media platforms, conference hosts, event companies, and other third-parties to supplement the information we collect directly from you.

Combined Information

For the purposes discussed in this Privacy Policy, we may combine the information that we collect through the various methods discussed in this Privacy Policy, and use such combined information in accordance with this Policy.

De-identified Information

We may de-identify information we collect so the information cannot reasonably identify you or your device, or we may collect information that is already in de-identified form. Our use and disclosure of such de-identified information is not subject to any restrictions under this Policy, and we may use and disclose it to others for any purpose. Once information has been de-identified, we commit to not take steps to re-identify it.

How We Use Your Information

We use your information for the following purposes:

• To operate and provide the Services and respond to your requests, including account setup and management, authentication, and customer management
• To analyze and improve the Services, such as by analyzing usage, monitoring performance, and enhancing the user experience
• For customer service purposes (please note that customer service calls may be recorded and stored by us and our vendors for quality and training purposes)
• To communicate with you with transactional information related to the Services (e.g., sending purchase confirmations) or about updates to our legal terms
• In accordance with applicable legal requirements, for marketing purposes, including to provide you with special offers and promotions both with respect to our products and services and the products and services of third parties that we believe will be of interest to you
• For our business operations, including maintaining your account, security, fraud prevention, legal compliance, and detecting security incidents and protecting against malicious, deceptive, fraudulent, or illegal activity
• For other purposes where we have your consent

The laws in some jurisdictions (e.g., EU/UK and Brazil) require companies to explain the legal grounds they rely on to process your information. Our legal bases for processing your information as described in this Policy are as follows:

• Where use of your information is necessary to perform our obligations under a contract or commitment to you. For example, to provide the Services you’ve requested from us, or to comply with our applicable agreements.
• Where use of your information furthers our legitimate interests or the legitimate interests of others. For example, to provide security for our Services, operate our business and our Services, make and receive payments, defend our legal rights, and prevent fraud.
• Where we use your information to comply with applicable legal obligations. For example, keeping track of purchases for tax and auditing purposes.
• Where you have consented to our processing of your information for a particular purpose.

Use of AI Technologies. In accordance with applicable legal requirements, we may implement artificial intelligence technologies into our Services to assist in the various use cases noted above. We use the information we collect from and about you through your use of these features, including prompts, uploaded content, and feedback, to develop, train, fine-tune, evaluate, and improve our artificial intelligence and large language models. We do not sell personal information to third parties for their own AI training purposes.

Online Analytics and Advertising

Our Services use various technologies such as cookies, beacons, tags and scripts (collectively referred to herein as “cookies”) for online marketing and analytics purposes. These technologies are used in analyzing trends, administering the Services, tracking users’ movements around the Services and in gathering demographic information about our user base as a whole. We may receive reports based on the use of these technologies by these companies on an individual as well as aggregated basis.

Please note that you can change your settings to notify you when a cookie is being set or updated, or to block cookies altogether. Please consult the “Help” section of your browser for more information (e.g., Internet Explorer; Google Chrome; Mozilla Firefox; or Apple Safari). Please note that by blocking, disabling, or managing any or all cookies, you may not have access to certain features or offerings of the Services.

Online Analytics

We may use third-party web analytics services (such as those of Google Analytics) on our Services to collect and analyze usage information through cookies and similar tools; engage in auditing, research, or reporting; assist with fraud prevention; and provide certain features to you. To prevent Google Analytics from using your information for analytics, you may install the Google Analytics Opt-out Browser Add-on by clicking here.

If you receive email from us, we may use certain analytics tools, such as tracking pixels, to capture data such as when you open our message or click on any links or banners our email contains. This data allows us to gauge the effectiveness of our communications and marketing campaigns.

Online Advertising

The Services allows third-party advertising technologies (e.g., ad networks and ad servers) to place cookies or other tracking technologies on your computer, mobile phone, or other device to collect information about you to assist in the delivery of relevant advertising on the Services, as well as on other websites you visit and other services you use. These ads may be based on your current activity or your activity over time and across other websites and online services and may be tailored to your interests.

We also sometimes provide our customer information (such as email addresses) to service providers, who may “match” this information in de-identified form to cookies (or mobile ad identifiers) and other proprietary IDs, in order to provide you with more relevant ads when you visit other websites and mobile apps.

We neither have access to, nor does this Privacy Policy govern, the cookies or other tracking technologies that may be placed on the device you use to access the Services by such non-affiliated third parties. If you are interested in more information about tailored browser advertising and how you can generally control cookies from being put on your computer to deliver tailored advertising, you may visit the Digital Advertising Alliance’s Consumer Opt-Out link or Your Online Choices to opt out of receiving tailored advertising from companies that participate in those programs. Please note that these opt-outs apply per device, so you will have to opt-out for each device through which you access our Services.

How We Disclose Your Information

We may disclose your information to third parties in the following ways:

• Affiliates. We may disclose information to our affiliates for the purposes outlined in this Policy.
• Service Providers. We may disclose information to our third-party service providers, vendors, or others who provide services for ARC’s business operations and on our behalf. These services may include such things as infrastructure, data analysis, online chat providers, order fulfillment, IT services, customer service, professional services or audit services, among others.
• Legal and Safety Disclosures. We may disclose Information as necessary or appropriate under applicable laws (including laws outside your country of residence) to: comply with legal process or requirements, including applicable notification obligations; respond in good faith as necessary to requests from public and government authorities (including public and government authorities outside your country of residence); enforce our terms and conditions; and protect our operations or those of any of our affiliates and our rights, privacy, safety, or property, and/or that of our affiliates, you or others.
• Business Transactions. We may disclose Information in the event of a proposed or actual reorganization, merger, sale, joint venture, assignment, transfer, or other disposition of all or any portion of ARC’ business, assets or stock (including in connection with any bankruptcy or similar proceedings).

Your Rights and Choices

Your Rights

Your local laws (including applicable laws in the EU, UK, Switzerland, Canada, and the United States (including California, Connecticut, Colorado, Delaware, Florida, Indiana, Iowa, Kentucky, Maryland, Montana, Minnesota, Nebraska, New Hampshire, New Jersey, Oregon, Rhode Island, Virginia, Tennessee, and Texas, as well as similar U.S. state laws)) may permit you to request that we:

• provide access to and/or a copy of certain information we hold about you
• update information which is out of date or incorrect
• delete certain information that we process about you
• restrict the way that we process and disclose certain of your information
• prevent the processing of your information for direct-marketing purposes (including any direct marketing processing based on profiling)
• opt out of the processing of your personal information for automated processing that results in legal or similarly significant effects (if relevant)

Your local laws may also permit you to revoke your consent to the processing of your information for certain purposes.

In addition:

• California and Oregon residents can request information about the categories of personal information we collect, disclose or “sell” or “share” (as defined in California law) about you; California residents can request the sources of such information, the business or commercial purpose for collecting or “selling” or “sharing” your information; and the categories of third parties to whom we disclose information. Such information is also set forth in this Privacy Policy.
• Oregon, Connecticut, and Minnesota residents can request a list of the specific third parties, other than natural persons, to which we have disclosed personal information, and Maryland and Delaware residents can request information about the categories of third parties to which we disclose their information.

How to exercise your rights

If you wish to exercise your data subject rights, please contact us using the contact information set out below. We will consider all requests and provide our response within the time period stated by applicable law and as otherwise required by applicable law. Please note, however, that certain information may be exempt from such requests in some circumstances, which may include if we need to keep processing your information for our legitimate interests or to comply with a legal obligation. We may request you provide us with information necessary to confirm your identity before responding to your request. We cannot respond to your request or provide you with the information you seek if we cannot verify your identity or authority to make the request and confirm the request relates to you and your information.

If you are a resident of Virginia, Minnesota, Montana, Oregon, Tennessee, Texas, Iowa, Indiana, Kentucky, Maryland, Nebraska, New Hampshire, New Jersey, Rhode Island, Delaware, Colorado, or Connecticut, and we deny your information request, you have the right to appeal our denial. You can exercise this right by contacting us at the contact information provided below. Your description must include your full name and the email address used for your account with us, along with a copy of the denial notice you received from us.

If you would like to submit your request through an authorized agent, we will ask the agent to provide written permission from you and we may need to separately verify your identity as discussed above.

Your Marketing Choices

You can opt-out of email marketing using the unsubscribe link in our email communications. You may also contact us at the contact information provided below and request that we no longer use your information for marketing purposes, including for both email and telemarketing. We will process such requests in accordance with applicable law, and it may take some time, consistent with these laws, to process these requests. Please note that even if you opt out of receiving marketing communications from us, you may still receive transactional communications about the Services or legal notifications.

Sale/Targeted Advertising Opt Out Rights

Under the laws in certain US jurisdictions (as indicated in the list above), you have the right to opt out of our processing or sharing of your information for online targeted advertising purposes. Note that certain state laws also allow you to opt out of the “sale” of your information to third parties in exchange for valuable consideration. We may use analytics and online advertising tools that result in the disclosure of your information to our third-party partners and that are subject to this opt out right. You can opt out of these activities by following the instructions in the “Online Analytics and Advertising” section above. To opt out of our offline disclosure of your information for these purposes, and to the provision of your information to our partners to send you relevant offers and information, please email us at privacy@e-arc.com.

How We Secure Your Information

We employ a variety of technical, organizational, and physical measures to protect the information submitted to us, both during transmission and once we receive it. No method of transmission over the internet, or method of electronic storage, is 100% secure, however. Therefore, we cannot guarantee its absolute security. If you have any questions about the security of the Services, or reason to believe that your interaction with us is no longer secure (for example, if you feel that the security of any account you might have with us has been compromised), please notify us immediately through the contact information provided below.

Data Retention

We will retain your information for the period necessary to fulfill the purposes outlined in this Policy, unless a longer retention period is required or not prohibited by applicable law.

Notification of Policy Changes

We may change this Policy from time to time. If we make changes, we will post an updated Policy on the Services, and it will become effective as of the date of posting (“Effective Date”). We will also comply with applicable legal requirements regarding Policy updates and any notice or consent requirements. We encourage you to periodically review this page for the latest information on our privacy practices. Your use of the Services following these changes means that you accept the revised Policy.

Privacy Information for International Users

Please note that information covered by this Policy will be hosted and stored by us and our service providers in the United States of America and other global jurisdictions where data protection laws may differ from the laws in your local jurisdiction. By using the Services, you acknowledge that your information will be stored and processed in the United States and such other jurisdictions as needed to provide the Services.

Privacy Information for California Residents

If you are a California resident, the California Consumer Privacy Act (“CCPA”) requires us to provide you with the following additional information about:

• the purpose for which we use each category of “personal information” (as defined in the CCPA) we collect; and
• the categories of third parties to which we (a) disclose such personal information for a business purpose, (b) “share” personal information for “cross-context behavioral advertising,” and/or (c) “sell” such personal information.

Under the CCPA, “sharing” is defined as the targeting of advertising to a consumer based on that consumer’s personal information obtained from the consumer’s activity across distinct online services, and “selling” is defined as the disclosure of personal information to third parties in exchange for monetary or other valuable consideration. We “share” information with our advertising partners to provide more relevant and tailored advertising to you regarding our Services. Moreover, our use of third-party analytics services and online advertising services may result in the sharing of online identifiers (e.g., cookie data, IP addresses, device identifiers, and usage information) in a way that may be considered a “sale” under the CCPA.

The chart below summarizes how we collect, use and share personal information by reference to the statutory categories specified in the CCPA. Categories in the chart refer to the categories described above in the general section of this Policy.

Your California privacy rights. Please see the “Your Rights and Choices” section above for the rights you have under applicable law.

Your Choices Regarding “Sharing” and “Selling”: You have the right to opt out of our sale/sharing of your personal information for purposes of online analytics and advertising by following the instructions in the “Online Analytics and Advertising” section above. Your opt out choice will apply only to the particular device and browser on which you are making the choice, so please repeat your opt out choice on other browsers and devices if you would like. Please note that we will also honor browser-based opt out signals (such as the global privacy control) in accordance with our legal obligations. To opt out of the offline disclosure of your information to third parties for these purposes, and to our partners to send you offers and information that may interest you, please email us at privacy@e-arc.com.

Other CCPA rights

Financial incentives. If we offer any financial incentives in exchange for your personal information (e.g., discount coupons in exchange for your email address), we will provide you with appropriate information about such incentives so that you can make an informed decision as to whether to participate.

Right to Limit. The CCPA allows you to limit the use or disclosure of your “sensitive personal information” (as defined in the CCPA) if your sensitive personal information is used for certain purposes. To opt out of our use of your GPS location information if you have enabled the collection of such information through your device, please see your device settings. Please note that otherwise, we do not use or disclose sensitive personal information for business purposes for which you cannot opt out under the CCPA.

Notice Concerning Do Not Track. Do Not Track (“DNT”) is a privacy preference that users can set in certain web browsers. We are committed to providing you with meaningful choices about the information collected on our website for third-party purposes, which is why we describe a variety of opt-out mechanisms above. However, we do not currently recognize or respond to browser-initiated DNT signals. Please note that DNT is different from the browser-based privacy signal (the global privacy control) referred to above, which we do honor.

Shine the Light. The California “Shine the Light” law gives residents of California the right under certain circumstances to opt out of the disclosure of certain categories of “personal information” (as defined in the Shine the Light law) to third parties for their “direct marketing purposes” (as such term is defined in the Shine the Light law, or in the alternative, that we maintain a policy of providing a cost-free means for consumers to opt out of any such disclosure. We maintain such a procedure. We do not currently disclose personal information to third parties for their own direct marketing purposes. To opt out of “sales” and “sharing” as defined under the CCPA, see the “Your Choices Regarding “Sharing” and “Selling” section above.

Contact ARC

If you have any questions or comments about this Policy, the information practices of the Services, or if you would like to exercise any applicable data rights, you can contact us, the Data Controller of your information, at any time: