Immersive vs. Experiential: Crafting Unforgettable Experiences with Environmental Graphics
The Basics: Immersive design is a buzzword we see popping up everywhere this year. But how does it interact with experiential design, and what are the key differences between the two? Immersive design focuses on users being fully absorbed in an experience. Often, this involves the use of virtual reality, creating the illusion that the […]